Die Elektronische Kirche in den Vereinigten Staaten von Amerika

Autor/innen

  • Jutta Odile Hess

Schlagworte:

Kirche, Gesellschaft und Kirche, Internet und Kirche, Kirchenkommunikation, Öffentlichkeitsarbeit, Public Relations,

Abstract

Die Masserunedien in den 80er Jahren reagierten auf den raschen Aufstieg und Popularitätsgewinn religiös-konservativer Fernsehprediger. Ihr sichtbarer wirtschaftlicher Erfolg, ihre politischen Bestrebungen, sowie die Finanz- und Sex Skandale einiger populärer Fernsehpfarrer hatten ihren Nachrichtenwert schlagartig erhöht. In den USA wie auch in Deutschland wurden sie von den Medien als "Showmaster im rosa Smoking" stereotypisiert, ihr Erfolg auf zwielichtige Geschäftspraktiken zurückgeführt. Dies ist zwar auch das Bild, welches bei einer großen Öffentlichkeit in Erinnerung bleibt, doch die Televangelisten und ihre Fernsehkirchen sind auch ein für die Sozialwissenschaften bedeutsames Phänomen. (...)

 

English

The ,Electronic Church' in the United States of America.

The term ,electronic church' comprises more than just religious television as it is also produced to a lesser degree by other religious groups in Arnerica. The electronic church is above all an industry and an established institution within the American religion and television scene. This article will give an overview of the electronic church in the United States which does not yet exist in Germany in this form. It will show in which specific way the two components ,electronic' (or television) and ,church' (or religion) have contributed towards the formation and the success of this institution. The structure an organization of the Arnerican television industry and the development of religious radio broadcasting will be explained. Furthermore, it will be shown that the television evangelists do not only want to reach a broad public via their television messages, but that they are also looking for other ways. Here, the extent of the influence of the conservative Television preachers on the legislature, executive und judicature in the rnerica of the 1980s will be shown clearly. In conclusion, there will be an Analysis of the recipients of the television evangelists and their programmes. An account of the viewing figures of the electronic church, the demographic, sozio-economic and religious composition of its spectators and their motivation as to watehing these religious television programmes is meant to make possible an estination of the influence and the effect of the electronic church.

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Rubrik

Communicatio Socialis 1968-2013